Violet Hill's mission is to bring terroir-driven and complex wines at everyday prices with a focus on cool-climate varietals (like Pinot Noir) from single-appellation sourcing on the West Coast. An outstanding opportunity to source grapes from the Rogue Valley in Southern Oregon led to our newest project, Violet Hill. Unfortunately, the strict AVA regulations in Willamette Valley meant we could not use this as a blending component for the Averaen blend, but the fruit was too good to pass up. A similar opportunity arose in Santa Barbara County just months later - the wine was outside the Sonoma County AVA specs for Valravn and a bit too pricey for Pavette. Hence, a new project - Violet Hill.